Strategic Partnership

Blue River partnered with Shaw / Yoder / Antwih, Inc. (www.shawyoderantwih.com), one of Sacramento's leading legislative advocacy and association management companies to develop a scalable web platform that they could use to manage the online presence of the many associations that they manage.

Defining the Platform

Blue River worked closely with SYA to define a set of available functionality that they could offer to each association. From this point Blue River developed the baseline model which included key features such as:

  • User Log In and Account Creation
  • Sitewide Content Management
  • News and Events Management
  • Member Discussion Forums
  • Legislation and Bill Tracking Integration
  • Sitewide Advertising Management
  • Integration with Association Management Software (AMS)

Enable Web Content Management

Knowing that SYA's web team would be managing all of the association web sites, it was important to implement a content management system that would allow them to work efficiently across all of the web properties. Blue River integrated Mura CMS our open-source, content management system to handle the web content management needs. This system allows SYA staff to edit and create content via Mura's web-based interface without the need for technical support or web development personnel. Blue River also developed a Clear Vantage integration manager that allows CANP to list, edit and place the Clear Vantage functionality on the site in any location.

"Blue River has been an outstanding partner in producing extraordinary websites for our clients. Having launched three websites in as many years, we are continually pleased by the ability to maintain multiple sites through one easy to use Mura platform. Most importantly perhaps is how Blue River helped elevate the brand of all three clients by producing for each a site that for users is simply navigated and intuitively organized, and for our in-house administrators is easily maintained and efficiently supported by Blue River’s responsive tech team.”
Rob Finley, Managing Director, Shaw / Yoder / Antwih

Association Management Software Integration

SYA and Blue River developed integrations with Euclid Technology's ClearVantage association management software (www.euclidtechnology.com). This system provides member tools such as creating accounts, managing accounts, renewing membership, member directories and more. Blue River worked with Euclid to develop a seamless integration between ClearVantage and the web site content. Members can now access all information about their account from the web site which should reduce incoming account management requests and provide increased member satisfaction related to their online experience.

Improved User Experience

For this project, Blue River leveraged its many years of experience with member-based organizations to design and develop a highly usable and scalable web interface that would meet the needs of all of the association clients, yet could be modified for each association to integrate their brand into their site.

Ongoing Partnership

To date, SYA and Blue River have successfully implemented the new platform for 3 of their associations including: California Association for Nurse Practitioners, California Transit Association and California Coalition on Workers' Compensation. We look forward to continued success of this partnership and improving member-based organization web sites across California.