The microsite is designed to be a quick journey through "Breezeville", the imaginary Almond Breeze focused community as seen in their recent television advertisements. Blue River's user experience team designed an interface modeled after the Breezeville community to ensure cohesion between the site and the outbound advertising.
The one page site allows consumers to quickly scroll through the site and engage with the AlmondBreeze brand through content including:
The web site features a community board that displays all of the recent posts from Almond Breeze Instagram feed. This feature is updated in real time as new items are posted to Instagram.
The entire microsite was developed on Mura CMS to take advantage of Mura's easy-to-use content entry and editing interface. By implementing Mura CMS, recipes, health facts and calls to action can be updated in real time while still maintaining the rich user interface design.