VTech Phones website launches - powered by Mura CMS

Sacramento, Calif., February 15, 2010 --
Blue River Interactive Group is proud to announce the launch of the new VTech Phone Direct B2B site. The site, powered by Blue River's open-source Mura CMS, provides VTech dealers and distributors a secure portal for ordering and getting information on VTech's award-winning lines of telephones and telephony equipment.

 

The new site uses Mura CMS for its best-in-class content management capabilities; and the VTech development team has integrated a custom eCommerce toolkit developed in the ColdBox framework to provide real-time inventory and pricing information.

Blue River is proud to have provided training, custom development, performance tuning and software support services to VTech during the project's development period. Based on the success of this initiative, VTech will be launching additional sites using Mura CMS in the upcoming months.

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About Blue River Interactive Group
Blue River Interactive Group is a full-service interactive agency and software development company located in Sacramento, California. Blue River builds websites and designs online products that help organizations like Apple, Intel, Vtech, Schneider Electric, the Smithsonian Museum, CalTrans, the European Union and others connect with their audiences, simplify business processes and improve bottom-line results.

Media inquiries, please contact:

Malcolm O’Keeffe, CEO
(916) 608-8608